Case Study 01

COXREPS

A company that maximizes revenue for media clients through cutting-edge research and data needed a new look to maximize their hiring potential.

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Project Goals

Updated branding that helps the company stand out in a competitive marketplace, a re-energized tone that truly reflects the organization and its roots.

Project Type: Branding & Recruiting
Designers: Korey Connolly, Rich Conti, Matthew Rydell
Completion: April 2015

A TONE WAS DEVELOPED THAT EMBRACED THEIR RICH HISTORY IN MEDIA

TRUSTWORTHY, RELENTLESS, PROGRESSIVE

TRUSTWORTHY COMPETENT GENUINE ESTABLISHED DEPENDABLE MATURE LOYAL TRIED ALLEGIANT ACCURATE INTEGRITY BELIEVABLE EXPERIENCED TRUTHFUL TRUSTABLE CREDIBLE CONSCIENTIOUS AUTHORITATIVE LEGITIMATE ETHICAL CONSISTENT HONEST HONORABLE SENSIBLE RELIABLE PROGRESSIVE CONTINUOUS TENACITY CREATIVE DYNAMIC EVOLUTIONARY NAVIGATING FORWARD INNOVATIVE METAMORPHOSIS GROWTH PIONEERING CATALYST DEVELOPING INTUITIVE AWARE VISIONARY RELENTLESS LONG LASTING DETERMINED ADAPTABLE RUTHLESS DRIVEN UNCOMPROMISING COMPELLED UNSTOPPABLE AMBITIOUS TENACIOUS DILIGENT STEDFAST RIGOROUS FEROCIOUS CONSTANT UNFORGIVING PERPETUAL UNYIELDING UNFLINCHING UNRELENTING

 

Color 01

HEX / 00000

Black

Color 02

HEX / 0095DA

Blue

Color 03

HEX / F1F1F1

Grey

Color 04

HEX / 74D942

Green  

Color 05

HEX / 939598

Dark Grey

 

Color 06

HEX / ED1C46

Bright Red 

Color 07

HEX / B6214A

Dark Red

 

Color 08

HEX / 143157

Dark Blue

 

Color 09

HEX / FCE123

Yellow

 

Color 10

HEX / FFFFFF

White

 

REFRESHED LOOK AT JOB FAIRS & MENTORING PROGRAMS & NEW SWAG

INVESTING IN THE FUTURE