Experience

Merit  |  www.merits.com 

Senior Designer  | Mar 2020—Mar 2024

A cross functional designer within a startup enviornment, worked across marketing and product design teams.

• Developed and executed designs and visual branding for internal communication, product marketing and services, including whitepapers, case studies, online, print, multimedia, presentation, conference display booths and other interactive collateral, packaged print ready production files and other marketing assets for vendors within a fast-paced start-up environment.

• Presented creative concepts to CMO, VP of Design and team lead

• Incorporated and prioritized innovative design best practices while maintaining
  alignment with program goals and capabilities

• Researched online .gov image libraries to support design projects

• Served on teams and task groups for projects and initiatives within the business
  units across the organization

• Was a key part of the Merit check-in experience design team, made improvements
  to deployment booth design and the Merit check-in app

• Created web animations highlighting product features and updates

• Developed UI graphics and product illustrations, which contributed to an increase
  in user understanding of product features 

• Created digital Ads, and direct mail campaigns for internal clients and partners paying attention to detail and making sure to meet business requirements

COX COMET  |  www.coxmt.com 

Senior Designer  | Feb 2017—Dec 2018

Developed branding, brand identity guidelines (logo, color palette, icons, photography, typography), sales sheets, data visualizations, email campaigns, conference materials, and newsletters.

• June 2018-Dec 2018, Dove headfirst into Product Design—learned Adobe XD, Sketch, and Balsamiq; led the Product Team in creation of a product style guide and prototypes enabling team members to iterate quickly while keeping design components consistent

• Sept 17-June 2018, Using SketchUp, designed a new company office space; designed Supergraphics, Wayfinding, and Signage for the newly built environment

• Worked extensively with IT to brand and implement Confluence, an enterprise level communication/tracking/collaboration tool

CoxReps  |  www.coxreps.com

Senior Designer & Strategist  |  Feb 2015 – Jan 2017

Successfully led an effective rebranding & recruiting initiative that distinguishes CoxReps as experts in media analysis. Led two Designers and a Copywriter with the goal of identifying additional ways to communicate and improve business performance using Cox predictive analytics data.

• Worked alongside executives in identifying brand elements to carry forward and reshape into a brand that envisions the company’s future

• Developed branding, logo, color palette, typography, brand guidelines, recruiting materials, micro-site, and job-fair banners 

• Collaborated with Data, Research & Analytics Teams in designing sales pitches, presentations, newsletters, emails, and infographics  

• Installed Basecamp as a project management system, increasing bandwidth across teams, and eventually the entire company.

Gamut Smart Media from Cox.  | www.gamut.media

Senior Designer & Strategist  |  Jan 2015 – Feb 2015

In an organizational redesign to better utilize key talent, moved to another Cox Media Group business to help their team create a more effective branding strategy.

• Designed a full spectrum of materials focusing on media solutions, including email campaigns, whitepapers, data visualizations, infographics, internal messaging, presentations, and sales sheets

Collective  |  www.collective.com

Senior Designer  | Dec 2011 – Feb 2014

Collaborated with Sales, Product Development, and Data Science teams along with the Creative Director in a deadline-driven environment creating strategic concepts for brand campaigns, infographics, dashboards, presentations, motion graphics, websites, and whitepapers. Provided constructive feedback and direction on advertising strategies and creative planning to inhouse and freelance designers and coordinated with Production and Project Managers to ensure timely delivery of projects.

• Designed email campaigns, whitepapers, data visualizations, infographics, internal messaging, presentations, and sales sheets 

• Helped redesign and migrate the website from Drupal to WordPress